UntitledFollows Bernard Arnaults scrupulous empire building of LVMH (Louis Vuitton Moet Hennessy) to create the most powerful luxury goods business in the world. Over the past two decades the power of the brand, particularly brands within the luxury goods industry, has been unstoppable. We have come to fetishise things to such an extent that they have taken on a value far surpassing the way in which we have traditionally viewed culture. Carefully designed,