Wella EIMI Rugged Texture 75mlThe Wella EIMI Rugged Texture is a matte styling paste designed to create strong definition with a bold, rugged finish. Ideal for textured, undone styles, it delivers powerful control while keeping hair touchable and natural looking. With a Hold Level 3 4, this paste provides strong structure and shape, making it perfect for creating edgy, textured looks with a matte effect. Key BenefitsCreates strong definition and rugged textureMatte finish for an
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