Wella Soft Color Natural Instincts Hair Color 50 Light BrownWella Soft Color Natural Instincts Hair Color 50 Light Brown is an ammonia free hair dye enriched with coconut oil, aloe vera, and shea butter. It provides a natural looking color with 92% less breakage and radiant shine for up to 4 weeks. Suitable for all hair types, it offers optimal gray coverage and leaves hair moisturized and soft. Key Features No Ammonia Vegan Dermatologically Tested Contains Coconut Oil, Aloe Vera, Shea Butter 92% Less Hair