Good To GreatCan a good company become a great one and, if so, how? After a five year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising at times even shocking to the modern mind. Good to Great achieves a rare