The Appetite FactoryAn all too familiar dystopia where public perception precedes reality and our identities are defined by what we consume As head of the crisis management team at a Madison Avenue PR firm, Leonard Lundell spends his days counselling executives whose reputations have been ruined by scandal. But Leonard has been managing a strange and debilitating crisis of his own that's held him captive his entire adult life: Leonard likes to eat soap, pencils, paint