Is Juul Still In Business? What Happened To The E Cigarette Brand Vape wars: The fierce debate over the banning (and unbanning) of Juul e cigarettes The Boston Globe Juul Labs vaping e cigarette with nicotine pod and Vype vape or ePen kit Stock Photo Alamy The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.