Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury CompaniesThis volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch points. In crafting the experience, not only physical and digital touch points will be considered but also human touch points. However, crafting is not enough if the execution is not well engineered. This book explores how fashion and luxury organizations are usually divided