Rudy's Soft Clay PomadeIntroducing a clay that hardly feels like clay at all. This super pliable formula delivers all day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough as you like texture that wont weight hair down. Life is hard. Soft Clay is easy. Benefits: All Day Effortless Texture