Jeff Bezos: In His Own WordsJeff Bezos started Amazon in 1994 as an online bookstore based out of his garage. Since then, the ever expanding enterprise has revolutionised shopping and, in many important ways, invented e commerce as we know it. Today, Amazon is the third most valuable company in the world, and Bezos's vast customer oriented empire has mushroomed to include everything from cloud computing and fresh food delivery to movie production and consumer electronics. In