King ModeWe didnt reinvent it. We perfected it. Easily identified by its purple color, King Mode has the same thick formula as others in the Mode family but features fragrance notes of citrus and suede. Its easy to control and tame any style, spreading evenly through most hair types. It doesnt separate and delivers the high shine, strong hold you expect without alcohol, flaking, or buildup. Reactivate with water and keep styling all day.