Predictably IrrationalPredictably Irrational by Dan Ariely is a thought provoking exploration into the reasons why even the most intellectual and logical individuals make irrational decisions in their everyday lives. Ariely, a seasoned behavioural economist, delves deep into the human psyche, revealing the often hidden forces that drive our choices in ways that defy logic and common sense. Have you ever wondered why a 50p aspirin feels more effective than a 5p one? Why do