Play BiggerIn today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce. com created a new category of cloud based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old
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