Hard to BreakThe neuroscience of why bad habits are so hard to breakand how evidence based strategies can help us change our behaviour more effectively. We all have habits we'd like to break, but for many of us, it can be nearly impossible to do so. There is a good reason for this: the brain is a habit building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science behind how habits are