How to Win an ArgumentTimeless techniques of effective public speaking from ancient Rome's greatest orator All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinctand often floundering or failing as a resultwe'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to