Influence, New and Expanded UK: The Psychology of PersuasionThe foundational and wildly popular go to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdinithe seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these
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Influence, New and Expanded UK: The Psychology of Persuasion