MisbehavingThe renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the
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