Getting Multi-Channel Distribution RightPRAISE FOR GETTING MULTI CHANNEL DISTRIBUTION RIGHT "With the plethora of choices consumers have today, it is critical for a brand to clearly and consistently express its positioning and value to its target consumerwherever they shop and buy, day in, day out. Managing a brand in a multi channel market requires clear strategies and the discipline to implement them. This book is a fantastic roadmap for brand managers playing across diverse channels of