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Creativity in PR and CommunicationsBeing creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: Fostering a creative mindset Cultivating creativity Creative thinking Creative ideation processes
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Creativity in PR and Communications
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78456129109
US$ 104.99
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