Brand SeductionFor many marketing professionals, "science" is a four letter word. They see brand building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act. In Brand Seduction, Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the