Good To GreatJim Collins, bestselling author of Built to Last returns with Good to Great, a look at what it takes to succeed in business and how a good company can become a great one. ________________________________ Can a good company become a great one? If so, how? After a five year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the