Take The RiskYou can find our cultures obsession with avoiding risk everywhere, from multiple insurance policies to crash tested vehicles. But is ducking risk the most productive way for us to live? Surgeon and author Dr. Ben Carson, who faces risk on a daily basis, offers an inspiring message on how accepting risk can lead us to a higher purpose. No risk, pay the cost. Know risk, reap the rewards. In our risk avoidance culture, we place a high premium on safety.