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Reverse InnovationReverse Innovation introduces the idea of developing in emerging markets firstinstead of scaling down rich world productsto unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long term value from emerging markets. According to
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Reverse Innovation
Item no
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59687905575
US$ 64.99
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