TrafficTraffic is the origin story of the post truth agean inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed. Their ardent pursuit of mass attention unleashed the dark forces that eventually overtook the internet and American society. "Engrossing and suspenseful." The New York Times "Expertly pulls readers in." The Guardian "Smith sharply chronicles the revolutionary moment." Financial Times If