Under the RainbowUnder the Rainbow is the life story of E. W. Cole, a colourful and much loved figure of 19th century Melbourne. Best remembered for his Funny Picture Books, his sense of the absurd and his marketing genius, his wonderful arcade was the first 'department store' in Melbourne, replete with a live orchestra, an aviary, and monkeys alongside books, ornaments, art, curios, and tearooms. But there was more to Cole than his merchandising prowesshe scandalised
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