Mid-Century Ads. 40th Ed.Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colourful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze and cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colours, as