Fascinate, Revised and Updated: How to Make Your Brand Impossible to ResistA newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and ideas can become irresistible to consumers In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award winning consultant and speaker, Sally