Moisture shampooWHAT IT IS: A daily color & keratin safe shampoo that gently (yet effectively) cleanses hair while restoring moisture, improving smoothness, texture, and manageability. THE BENEFITS: SUNFLOWER SEED EXTRACT: provides UVA + UVB protection to preserve hair color COCONUT MILK: creates a strong barrier around the hair shaft to prevent breakage. RHODOCHROSITE: balances hairs moisture levels. HOW TO USE: Wet hair and lather from roots to ends. Rinse well.