The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandNow in one single volumefully updated with the latest informationtwo marketing classics; the perennially bestselling THE 22 IMMUTABLE LAWS OF BRANDING has been combined with the controversial and timely 11 IMMUTABLE LAWS OF INTERNET BRANDING. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand