Franzia Chillable Red 5 ltTable wine with natural flavors. The world's most popular wine. A new beginning Teresa Franzia, my grandmother, planted her first vineyard along the road to Yosemite in 1906. Her family survived the Prohibition by selling these grapes to home winemakers back East. When Prohibition ended, my father and his six brothers and sisters rebuilt the winery brick by brick, barrel by barrel everyone pitched in. After the war, my uncle's new advertising slogan,