Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy"Compelling." Reni Eddo Lodge, author, Why I'm No Longer Talking to White People About Race Discover the truth about the billion dollar online economy that made the internet's best known stars More than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative