Black Gold: The story of how the All Blacks became rugby's most valuable assetPower, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produce the jewel in world rugby's crown? In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high performing teams. But as the All Blacks became commercialised, the tug of war between performance and making money has intensified. From the battle between Nike and Adidas for ownership of