Good Is the New Cool Guide to Meaningful MarketingHow brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future proof your brand with purpose driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brandsfrom purpose driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of