The Data Hero PlaybookPraise for THE DATA HERO PLAYBOOK In The Data Hero Playbook, Malcolm Hawker offers a timely and insightful guide for data leaders navigating the complexities of AI, transformation, and culture change. His message aligns closely with what Ive long championed treating data as an economic asset, fostering a growth mindset, and putting the customer at the center. BILL SCHMARZO, The Dean of Big Data and Author of Big Data: Understanding How Data Powers Big