Insanely SimpleHe put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.' Steve Jobs The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. This philosophy guides the way Apple is organised, how
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