The Jolt EffectFrom the bestselling co author of The Challenger Sale, a paradigm shattering approach to overcoming customer indecision and closing more sales. In sales, the worst thing you can hear from a customer isn't "no." It's "I need to think about it." When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires