The Soul of StrategyPraise for The Soul of Strategy The Soul of Strategy is a straightforward and practical book on customer centricity; a topic that is easy to conceptualize yet extraordinarily difficult to implement in practice, and at scale. Mick Farrell, CEO, Resmed The Soul of Strategy shares abundant guidance for firms wise enough to grasp the importance of orienting their operations around the soul of the customer. That is no easy feat, yet this book is a clear
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