The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges Into Tomorrow's ProfitsThe obstacles facing all companies today were relatively nonexistent not too long ago increasingly rapid and disruptive innovation, economic instability as weve never experienced before, environmental degradation, increasing stakeholder power, just to name a few yet far too many companies are still mindlessly applying the old rules of business and expecting the same stellar results that last worked successfully for them literally a millennium ago! The