The Direct to Consumer PlaybookSHORTLISTED: Business Book Awards 2023 Start Up Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right