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The New Science of Customer RelationshipsPraise for THE new science OF customer relationships The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I have seen in our literature. PHILIP KOTLER, Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University Finally, a book that will help you understand how AI combined with the right data can facilitate turning more
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The New Science of Customer Relationships
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