The Experience Economy, With a New Preface by the AuthorsTwenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customersresulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must read for leaders of enterprises large and small, for profit and nonprofit, global and local. In a brand new
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The Experience Economy, With a New Preface by the Authors