Competing in the Age of AICompeting in the Age of AI explores how AI centric organisations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Authors Marco Iansiti and Karim R. Lakhani demonstrate how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon,