Co-opetitionTwo business gurus use game theory to rewrite business strategy. This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation. The essence of business success lies in making sure youre in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy