The Persuasion CodeTHE PERSUASION CODE "This book fills a critical gap in neuromarketing. It provides a thorough and succinct overview of the field, but more importantly, it explains how to creatively develop marketing content from a neuroscience perspective." Ian McCulloh, PhD, Senior Scientist (QAI), Applied Physics Laboratory, Johns Hopkins University "The teachings from the persuasion model developed by SalesBrain have helped several groups within TransUnion to