Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Churchby Richard S. Lytle Description In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down to earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations. The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on