GiveBack Economy:: Social Responsiblity Practices for Business and NonprofitThe GiveBack Economy is heating up, but does it really matter if an organization is doing the right thing? And how does an organization do the right thing, anyway? Social innovation and social enterprise are interrelated concepts that, once understood, can help you take your business into this new economy. You might think of Starbucks and their fair trade program, or Walmart with their active involvement in fundraising, as social causes might be