JUUL Pod Ingredients: What's in E Cigarettes? The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here? FDA orders Juul e cigarettes off the market in the U.S. STAT The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.