Sustain, Foria, and Astroglide want to change the stigma around lube Vox What is lube? Personal lubricant is used during sexual activity to decrease friction but it comes in several formulations. The primary benefits of using lube include: It improves condom barrier safety by preventing What is lube? Personal lubricant is used during sexual activity to decrease friction but it comes in several formulations. The primary benefits of using lube include: It improves condom barrier safety by preventing Lube is a great way to reduce friction during sex, and provides that glideeee for extra stimulation and pleasure. Remember, when using latex condoms, always use water based lube because oil based